All About Marketing: Business Cards

Picking the right business card can be tricky, especially if you’re barely starting off. There are so many options out there: different business card sizes, different business card materials, different business card stock thickness, colors, additional uses, and so much more.

So today, we’ve decided to make all that just a little less complicated! Here are 8 things to keep in mind when deciding on your professional business cards:

- Choose the impression you want to give

- Choose the correct size and shape for you

- Maintain simplicity

- Maintain consistency across your business

- Place important information in the best location

- Use something special to make it memorable

- Make your business card useful

- To facilitate things further, talks to a professional!

How to: A good business card

1. Choose the impression you want to give

There is no doubt, first impressions are very important. You should keep in mind that the first impression that a potential customer has of your business is most likely your business card. It tells your company story at a glance. Think about the way you work, are you no-nonsense and to the point? Are you carefree, playful and creative? Try to get your business card to be a glimpse into what it would be like to work with you.

2. Choose the correct size and shape for you

Let’s cover the basics: size and shape. The most commonly used business card is a 3.5” x 2”, which is the typical rectangular business card. You can change it up by choosing your business card to be vertical instead of horizontal in order to stand out. But you have many other options. Round business cards are a thing, and they can be quite memorable! Keep in mind that they may be less convenient to carry around. But if you’re willing to trade away some comfort for memorability, think about switching up the sizes and shapes to give yourself some uniqueness!

3. Maintain simplicity

Keep in mind that a business card is supposed to contain the most important information so that the client knows who you are, how to reach you, and how you can help them! The business card should remain quite simple since there isn’t really much space on business cards. White space on the business card (areas where there isn’t anything going on) can be very beneficial to not overwhelm the client and keep them focused on the critical information.

4. Maintain consistency across your business

Try your best to make it so that your business card design matches with all other marketing materials and promotional locations such as your website and social media. You want to make it easy for customers to recognize your business. The best way to do this is maintain consistency across your business.

5. Place important information in the best location